FMItech Pitch Competition
Where emerging technology meets the realities of the food industry
The FMItech Pitch competition is designed for emerging companies developing technology for the grocery industry, including retail, wholesale and CPG ecosystems. This is an opportunity to share your new technology with the food industry.
Applications are now closed for the FMItech Pitch Class of 2027.
Meet the FMItech Pitch Class of 2027
Delectable AI, Inc.
Delectable AI is reinventing the industry through personalized agentic commerce by arming regional grocers with its proprietary Agentic Experience Platform (AXP) to level the playing field against the Big Tech giants that currently dominate customer discovery and data. Powered by the "Delectable AI Grocery Brain," the platform seamlessly integrates smart commerce, targeted retail media ads and shoppable social experiences.
HuLoop Automation
HuLoop Automation provides an AI-based work optimization platform that helps banks, credit unions, retailers and other organizations streamline operations, eliminate repetitive work and accelerate outcomes without expanding headcount at the same rate. Guided by its Human-in-the-Loop ethos, HuLoop's unified platform includes productivity discovery, work orchestration, process automation, agentic operations, content processing, QuickApp Builder and test automation. These capabilities enable organizations to identify inefficiencies, digitize workflows, validate outcomes and continuously measure impact.
Nichefire
Portal
Portal is a retail media intelligence platform giving CPG brands, media teams and influencer agencies full-funnel visibility into shopper behavior and purchase outcomes across any retailer site, with no integrations or retailer approvals required. Portal connects media exposure to real retail results, helping global brands understand what truly drives conversions. Through privacy-compliant tracking and real-time conversion signals, Portal captures shopper activity and feeds those insights directly back into ad platforms like Meta and Google for smarter optimization and accurate ROI measurement.
RETAiLABS
Scalene
How the FMItech Pitch 2027 Competition Works
Apply
Eligible companies complete the online application and submit a three-minute pitch video between August 4 and September 5, 2026.
Join the 2027 Class
Food-industry and technology leaders review the submissions and select six companies for the FMItech Pitch Class of 2027, announced in October.
Virtual Pitch
The six companies selected present their solutions to the judging panel during a virtual pitch round on October 23.
Become a Finalist
Three companies advance as the FMItech Pitch 2027 Finalists, announced by November 10.
Midwinter Pitch
The Finalists present live to attendees at the FMI Midwinter Executive Conference.
Winner Selected
Midwinter attendees vote to select the FMItech Pitch 2027 Winner.
Benefits of Participating in the FMItech Pitch Competition
More Than 15 Minutes of Fame
The FMItech Pitch competition gives emerging companies an opportunity to build relationships, strengthen their visibility and tell their story directly to the food-industry leaders their solutions are designed to serve.
The FMItech Pitch 2027 Finalists receive:
- One complimentary registration to the FMI Midwinter Executive Conference, January 20-23, 2027, at the Gaylord Pacific in Chula Vista, Calif.
- Complimentary company registration to participate in FMItech Exchange, FMI’s appointment-based business meeting program.
- Visibility with FMI members, food-industry leaders and participating media.
- A featured pitch during the FMItech Pitch Competition at the FMI Midwinter Executive Conference.
The FMItech Pitch 2027 Winner also receives:
- A featured pitch during a Midwinter General Session before the full conference audience.
- Additional visibility through FMI content and participating trade media.
- One year of FMI membership at the industry partner level, which unlocks access to FMI research, ability to participate in FMI conferences and events, and eligibility to join FMI’s Technology Leadership Council.
Continue Exploring FMI Technology and Midwinter
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FMItech at Midwinter
FMItech is the technology program at the FMI Midwinter Executive Conference. It brings together hands-on technology demonstrations, curated FMItech B2B meetings, a pitch competition for emerging companies and technology education for leaders across food retail, wholesale and product suppliers.
FMI Technology Practice
Explore FMI technology programs, resources and industry work across AI, digital commerce, retail media, cybersecurity, data governance and other technology priorities affecting the food industry.
Questions?
For questions or more information, please contact FMI's Senior Director, Technology Strategy and Programs, Jennifer Shawgo.
Questions?
For questions or more information, please contact FMI's Vice President Industry Relations, Doug Baker.
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