U.S. Grocery Shopper Trends 2016

Description:

FMI tracks the trends among U.S. grocery shoppers, and for the last four decades, we’ve traced where they shop, how they shop and what issues are most important to them as consumers. This year, FMI worked with the Hartman Group to supplement our U.S. Grocery Shopper Trends research perspective with a cultural lens, interviewing Americans in their homes and while shopping, and drawing upon ethnographic research into U.S. food consumption and consumers. This year's study explores further the deep shift in shopping and important meal time distinctions, and provides updates along the way about long- and short-term trends for food retailers to watch. This includes: • Status check on current trends influencing shoppers and shopping • The growth in shared shopping and co-shopping to satisfy personal desires and household needs • Updates to shopper values and trends, including the convergence of personal health and community wellness ideals