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The OSA study was led by key retail and manufacturing executives from FMI/GMA Trading Partner Alliance member companies and the survey responses came from a wide selection of leading manufacturers and retailers. Survey questions were directed specifically to retailers or manufacturers to better understand each side’s issues and as a means to compare and contrast the two sides’ approach to the problem. This was significant in identifying the gaps discussed in this report. This report summarizes the findings of the survey around the four key gaps that must be overcome to reach OSA maturity. These are: metrics/data; process/practice; organizational issues; and technology. The report also provides Good-Better-Best recommendations under these same four topic areas.