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Power of Private Brands 2021 : Turning Opportunities into Realities


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Non-Member - $150.00


The 2021 FMI Power of Private Brands report tells the story of new opportunities for private brands, stemming from consumer trial during the pandemic. Those opportunities included accelerating how private brands perform in ecommerce, rethinking assortments and supplier strategies, and increasing focus on items that support home cooking and meal preparation. The report identifies next steps for the industry to make progress on turning private brand opportunities into realities.

Product Details:

Product ID: 1000183
Publication Year: 2021
Pages, Size, or Length: 31 pages