Power of Private Brands

FMI, Daymon, IRI

Format:
Electronic (digital download/no shipping)

Members - $0.00
Non Members - $250.00

Description:

Conducting numerous forms of research and analysis with partners Information Resources Inc. and Daymon Worldwide, this report looks at the private label business through four lenses:

  • From the Register: A deep dive into the wide-ranging implications of sales data across segments and categories
  • From the Consumer: A new look at the private brand consumer based on a national survey and analysis of social media
  • From the Industry: An insightful perspective on industry attitudes and performance based on a trading partner survey that exposes differing viewpoints
  • From the World: An eye-opening view of the forces shaping global retailing and how private brands has unique opportunities with changing shoppers around the world.

Product Details:

Product ID: 3183
Publication Year: 2017
Page length: 56 pages