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The Food as Medicine Opportunity in Food Retail report, produced in collaboration by FMI and the Academy of Nutrition and Dietetics Foundation, builds on the latest research on consumer and retailer perceptions to outline the business opportunities for food retailers to embrace the concept of “Food as Medicine.” The report includes clarification of the concept and science-based definition of Food as Medicine, developed by the Academy of Nutrition and Dietetics, and how it applies to food retail.
Insights on consumer drivers, applicable Food as Medicine programs and strategies for key target shoppers show how the latest research can help shape health & well-being initiatives across the food industry. FMI’s vision is to support the Academy definition to guide retailers and their industry partners in delivering programs that connect food to health for consumers in practical ways.
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