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Healthy According to Me (On-Demand Recording)

Format:
Digital

FMI Members & NonMembers - $0.00

Description:

Hear our latest findings from Healthy According to Me: What is Healthy in the Minds of Shoppers. This research, conducted jointly by FMI and SPINS, dives into the shopper mindset of healthy eating. Shoppers’ approach and perceptions of healthy don’t always align with prevailing nutrition advice. Examine how shoppers think of healthful products and what their actual sales behavior show.

Key Takeaways:
• Understand how consumers define healthy
• Discover the reasons why shoppers strive to eat healthy
• Learn the realities of how consumers shop, compared to their healthy aspirations

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Product Details:

Product ID: 2132077
Publication Year: 2025