Daymon: The State of the Private Brand Industry

Thursday, March 29, 2018 (2pm - 3pm US/Eastern)

Private Brands are setting the pace for differentiation in retail. In fact, last year, retailer branded sales outpaced national brands by about 8 times. With 85% of consumers trusting Private Brands as much as national brands, the stage is set for these programs to play a central role in the store experience. Using several proprietary studies and a global perspective, Daymon’s webinar will provide attendees with a consumer-focused roadmap to maximize the potential of the $166 billion Private Brand industry. Join the webinar to learn about:

• Benchmarking your Private Brand Business
• The 4 P’s of PB – A Look at 2017
• The New Face of Value – Capturing the Future Shopper
• Discounters Driving Private Brand Disruption
• Reimagining the Store through Destinations
• Wishing for Wellness
• Action Steps

Dave Harvey
Vice President, Thought Leadership

Nicole Peranick
Senior Director, Thought Leadership

Carl Jorgensen
Director, Thought Leadership