ARLINGTON, VA – FMI – The Food Industry Association today announces the promotions of two professionals at the organization, Steve Markenson and Kelli Windsor, both of whom have increased the focus of the food and fast-moving consumer products industry’s lens through insights and online communications.
Steve Markenson has been appointed to vice president, research & insights. Markenson oversaw more than 40 research and insights projects in 2022; FMI members continue to rank the association’s research and insights among the most valuable membership benefits, substantiating our messaging and positioning on the issues that matter most to the industry. In addition, he spearheaded FMI’s new Research & Insights Committee to ensure FMI’s research and our members are staying abreast of the latest industry trends and research techniques. Over his six-year tenure at FMI, Markenson has developed transparency protocols regarding methodologies, analysis, reporting and data collection in line with the American Association of Public Opinion Research standards. Markenson is one of only 20 to achieve the Insights Association designation of “Master.” Reaching this designation demonstrates awareness of the highest ethics and standards, a commitment to remaining abreast of new research techniques and technologies and is an objective measure of knowledge and proficiency. Prior to joining FMI, Markenson owned and operated a strategic insights firm.
Kelli Windsor has been promoted to senior director, digital communications. Windsor manages and maintains a dynamic website user experience (UX) and assumed oversight of the overall strategy of FMI.org in 2021. She is a steward of the FMI website UX, social media analytics and member engagement, managing the internal cross-functional and cross-departmental FMI editorial board to drive readership of the FMI Voice of Food Industry blog and online resources. Windsor is a champion of the analytics side of the FMI business, guiding focused communications and storytelling regarding FMI programs, resources, services and activities. She plays a significant role in the campaign efforts regarding FMI’s signature research. Windsor has supported and instructed FMI’s social media and digital strategy over the past nine years.
Heather Garlich, FMI senior vice president, communications, marketing and consumer/community affairs, said, “Our team members’ performance aligns with where the food industry is investing in talent to create better connections and engagements through modern communications and marketing strategies. It’s a great pleasure to tout my colleagues’ contributions that hone our industry’s insights and effectively serve our members.”
Headshots for Steve Markenson and Kelli Windsor can be found here.