WHO: Food Marketing Institute (FMI), the voice of food retail @FMI_ORG
WHAT: FMI developed an online, interactive experience that combines FMI’s two signature research studies, U.S. Grocery Shopper Trends and U.S. Food Retailing Industry Speaks, demonstrating how grocers are responding to consumers across the areas of fresh foods, private brands, health and wellness and food safety.
WHY: With more shoppers than households, grocery stores are identifying ways to set themselves apart in order to grow their businesses. This digital engagement platform shares a new way of telling a story around food retail trends and how businesses are responding to shoppers.
HOW: Visitors can participate in a scrollable experience that showcases how the idea of the primary grocery shopper is changing. By choosing from one of the four integrative paths stated above, users see shopper demands and how the food retail industry is responding and differentiating. Learn more and share Grocery Revolution at www.fmi.org/GroceryRevolution.
WHEN: Join the social media conversation using the hashtag, #GroceryRevolution, and register for FMI Connect in June to see these trends on display: www.FMIConnect.net/Media
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