FMI Launches New Digital Experience Highlighting Grocery Industry Research

WHO:  Food Marketing Institute (FMI), the voice of food retail @FMI_ORG

WHAT:  FMI developed an online, interactive experience that combines FMI’s two signature research studies, U.S. Grocery Shopper Trends and U.S. Food Retailing Industry Speaks, demonstrating how grocers are responding to consumers across the areas of fresh foods, private brands, health and wellness and food safety.

WHY:  With more shoppers than households, grocery stores are identifying ways to set themselves apart in order to grow their businesses. This digital engagement platform shares a new way of telling a story around food retail trends and how businesses are responding to shoppers.

HOW:  Visitors can participate in a scrollable experience that showcases how the idea of the primary grocery shopper is changing. By choosing from one of the four integrative paths stated above, users see shopper demands and how the food retail industry is responding and differentiating. Learn more and share Grocery Revolution at www.fmi.org/GroceryRevolution.

WHEN: Join the social media conversation using the hashtag, #GroceryRevolution, and register for FMI Connect in June to see these trends on display: www.FMIConnect.net/Media

About FMI

As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services — to amplify the collective work of the industry. www.FMI.org