ARLINGTON, VA – March 8, 2012 – Food Marketing Institute (FMI) announces a new approach to its Health & Wellness Conference, taking place March 18 -21 in Orlando, Fla., that responds directly to the way retailers are approaching the dynamic wellness category and creating opportunities across the store.

Themed “Your Patients, Your Shoppers, Your Business,” the FMI Health & Wellness conference approaches speakers and topics through the lens of the food retailer attendee. Among the programs at the conference is a keynote by Pulitzer Prize Winner Tina Rosenberg who will reveal the powerful ways peer pressure can be the solution to saving Americans’ health. Other sessions will help attendees learn how to measure the return on investment of their health and wellness programming; explore the power of partnerships; and better understand the impact on retailers and manufacturers when consumers are redefining the notion of health and wellness.

Cathy Polley, vice president of health and wellness and executive director of the foundation at FMI, said, “Today is ‘What’s on MyPlate Day,’ so it’s appropriate that we celebrate the ongoing efforts among retailers to complement consumers’ quest for wellness in the store aisles. From pharmacists to dietitians to marketers, this year’s conference will be a place for professionals in multiple retail departments to strategize on their health and wellness initiatives.”

As a U.S. Department of Agriculture MyPlate Strategic Partner, FMI encourages media to visit the following links to learn more about how consumers are leveraging tools to create a healthier plate and how FMI continues to build strategic forums for wellness leadership: