Joint Retailer-Manufacturer Supply Chain Conference Marks New Milestone for CPG Trading Partner Collaboration Feb 2, 2010 PHOENIX, AZ – February 1, 2010 - The Food Marketing Institute (FMI) and the Grocery Manufacturers Association (GMA) today kicked-off the first-ever joint Supply Chain Conference under the auspices of the GMA-FMI Trading Partner Alliance. With nearly 500 industry executives in attendance, the event combines the best aspects of FMI's annual Supply Chain Conference and the GMA Information Systems and Logistics/Distribution Conference (IS/LD) into one forum with a focus on enhanced collaboration between retailers and manufacturers along their shared supply chain.“Retailers and manufacturers are united around the same key priority: serving consumers safely and efficiently,” said Stephen Sibert, senior vice president of industry affairs at GMA. “This joint conference platform brings trading partners together to find new ways to take time and costs out of the supply chain so they can meet consumer needs more effectively than ever.”Among the highlights of the conference program are retailer-manufacturer small group discussions and collaboration case studies featuring Kraft Foods Inc., Publix Super Markets, Inc., Campbell Soup Company, Safeway Inc. and Hannaford Bros. Co. Attendees will also be the first to learn the results of the 2010 Survey of Collaborative Supply Chain Effectiveness. Commissioned by the TPA under the framework of the “New Ways of Working Together” program, the survey report illuminates new initiatives and operating models that can help trading partners improve supply chain efficiencies to their mutual benefit. The study is available online at www.gmaonline.org/publications/ and www.fmi.org“High attendance at this event is testimony to the fact that retailers and manufacturers are committed to enhanced collaboration that will benefit the consumer,” said Pat Walsh, vice president of industry and trade development at FMI. “GMA and FMI will look for more opportunities to bring our memberships together in forums such as the Supply Chain Conference.”The conference will conclude on February 2. Presentations from the conference will be posted at www.tpasupplychain.com as they become available. ###Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its 1,500 member companies - food retailers and wholesalers - in the United States and around the world. FMI's U.S. members operate approximately 26,000 retail food stores and 14,000 pharmacies. Their combined annual sales volume of $680 billion represents three-quarters of all retail food store sales in the United States. FMI's retail membership is composed of large multi-store chains, regional firms and independent supermarkets. Its international membership includes 200 companies from more than 50 countries. FMI's associate members include the supplier partners of its retail and wholesale members. For more information, please visit the FMI website: www.FMI.org.The Grocery Manufacturers Association (GMA) represents the world’s leading food, beverage and consumer products companies. The association promotes sound public policy, champions initiatives that increase productivity and growth and helps to protect the safety and security of the food supply through scientific excellence. The GMA board of directors is comprised of chief executive officers from the association’s member companies. The $2.1 trillion food, beverage and consumer packaged goods industry employs 14 million workers, and contributes over $1 trillion in added value to the nation’s economy. For more information, visit the GMA Web site at www.gmaonline.org.