Food Industry Glossary

Any form of advertising for which a commission or fee is paid to a recognized advertising agency operating on behalf of a client. The term most commonly refers to mass media advertising through television, radio and print; it also is used to compare brand-building advertising strategies with sales-driving promotional tactics, or below-the-line advertising.

Unprocessed invoices at the time of inventory; a list is made to account for outstanding invoices.

The departments located along the outside walls of a retail store, usually perishable departments.

A row of similar products stacked on a pallet or shelf.

An ad specialty or other type of gift offered free with product purchase and typically displayed near the product or at checkout to help influence the purchase decision.