Origins:
We brought the Summer Backpack Hunger Relief Program to life at our BI-LO banner after realizing that food bank supplies often ran low during the summer months. This shortage was combined with the fact that many children depend on their school to provide them with nutritious meals throughout the year and have nowhere to turn during summer break. We launched this program to help fill the gaps.
Contribution:
Between July 16 and Aug. 18, 2014, customers were encouraged to donate at any BI-LO, Harveys or Winn-Dixie grocery store register to benefit children in need in the Southeast. Every dollar donated went directly to regional food banks to help fill backpacks with nutritious, fresh foods.
Objectives:
The Summer Backpack Hunger Relief Program provides a quick and easy way for our communities to help give hungry children a nutritious meal.
Impact:
The program collectively donated $208,645 to 18 regional Feeding-America affiliated food banks.
Quote:
“As a community food provider, no issue touches the heart of our customers and associates more than hunger,” said Randall Onstead, President and CEO of Bi-Lo Holdings. “This program gives us a chance to help provide nutritious meals so the children in our communities can get a healthy start to life.”
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