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Latinx and Black shoppers adjust their grocery shopping. To assess the impact of COVID-19 on U.S. grocery shopper perceptions and behaviors, FMI is conducting online tracking surveys. This report represents findings from the first three waves of research. We hope that future weeks’ research will provide deeper insight and track evolving areas of concern, evaluation of and priorities expected from grocery retailers, and changing patterns in the where/what/who/how of grocery shopping, all rooted in the broader public situation as it unfolds.
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