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Shoppers weigh more than just price and quality while grocery shopping. FMI's U.S. Grocery Shopper Trends 2023 series explores the food shopping value matrix. We'll release several reports throughout the year, each with a unique theme related to shopper attitudes and behavior. The meaning of “good value” is becoming more complex as consumers navigate grocery aisles. Emerging dimensions of quality, relevance, experience and convenience are bucking the long-held definition of value being measured by a simple equation of higher quantity at a lower price.
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