U.S. Grocery Shopper Trends 2012 Executive Summary (PDF Download)

Description:

Since 1974, FMI has conducted the Trends study to track grocery shopper behavior. Consumers are a key driver of the market economy and the center of the grocery business. This year, perhaps more so than at any time in the past 35 years, knowledgeable consumers are looking for value, quality and convenience, and are driving the industry to become more innovative and competitive in all ways. This year’s research reveals how emerging consumer attitudes, driven by the economy, technology, and new store formats are providing new challenges, options and opportunities for the retail grocery industry. In particular, consumer opinions about value and the role of technology have the capacity to greatly change the way retailers interact with and attract their customers. Other long-term consumer trends such as grocery expenditures, trips per week, factors affecting primary store selection and consumer attitudes toward health and wellness, sustainability, and food safety were also explored and illustrate on-going patterns and new opportunities. The 2012 Trends study conducted by FMI and a team of research partners, headed by Booz and Company and with input from data partners that span the breadth of the industry, presents a truly industry-wide perspective that presents not only current consumer trends but also describes the opportunities and challenges that can be expected in the near future.