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Following two years in which frugality appeared to have an iron grip on large parts of the population, the marketplace seems to be entering a new phase in which at least some shoppers are relaxing their money-saving measures. This is resulting in a shake-up of many attitudes and behaviors in grocery shopping and food consumption. U.S. Grocery Shopper Trends 2011 (“Trends”) aims to bring a better understanding of the changing U.S. grocery shopper and identify key drivers and trends affecting the food retailing landscape today and for years to come. In addition to industry staples such as trips, spending, formats, channel blurring, understanding of food safety, the importance of nutrition and heath and wellness, the 2011 study probes some new themes, challenges and opportunities for our industry: - Social media - Mobile technology - Mealtime and the role of supermarket-prepared foods - Understanding grocery list creation - Nutrition labeling guidance programs - The role of location in picking the primary store - Shopper comfort with foods imported from other parts of the world - Grocery trip facts and figures - Knowledge of meal preparation and ways to educate the shopper - The prevalence and frequency of use of new departments and/or services With consumers being the center of the food retailing business, this is one report you cannot afford to miss. Purchase your copy today!
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