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Transparency Roadmap for Retailers: Strategies to Build Consumer Trust

Food Marketing Institute and Center for Food Integrity

Electronic (digital download/no shipping)

Member and Non-member - $0.00


This white paper aims to put trust on the front burner for retailers. It makes a direct link between trust and the need for greater transparency. It emphasizes the importance of genuinely embracing and communicating ethical practices throughout the supply chain as the best way to build consumer trust. Moreover, it provides specific guidance to retailers on best ways to accomplish this type of transparency.

Product Details:

Product ID: 3206
Publication Year: 2018
Page length: 19