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Transparency in an Evolving Omnichannel World

FMI and NielsenIQ

Electronic (digital download/no shipping)

Member - $0.00
Associate Member - $250.00
NonMember - $500.00


FMI and NielsenIQ present the third in a series of research reports that focuses on transparency. This report probes shoppers' behaviors and perspectives more widely by looking at their buying preferences and habits when shopping both online and in-store. The findings indicate that perspectives on transparency and likes and dislikes about buying experiences are different when shopping online versus in physical stores.

Product Details:

Product ID: 1000195
Publication Year: 2022
Pages, Size, or Length: 36