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The Transparency Imperative: Product Labeling from the Consumer Perspective

Food Marketing Institute made possible by the support of Label Insight

Electronic (digital download/no shipping)

Members/Non-members - $0.00


This report on transparency examines many aspects of the topic and provides guidance for industry next steps. Those steps include the need to further embrace transparency; relay information beyond just ingredients; understand the specific needs of key shopper groups; meet the increased expectations of online shoppers; and track changing consumer preferences as this trend progresses.

Product Details:

Product ID: 3218
Publication Year: 2018