The Power of Meat 2014 (PDF Download)

Description:

The Power of Meat 2014 is the ninth in an annual report series exploring consumer perceptions, attitudes and behaviors regarding fresh and processed meat and poultry. Every year, the study explores: - Meat/poultry consumption and purchasing patterns, including store formats shopped. - Nutrition, including labeling on fresh and processed meat. - Frequency of preparing certain types of meat. - Marketing and sales techniques. - Interest in organic and natural meats. - Packaging preferences and influences. - Perceptions and use of the meat case versus the full-service counter. - Recommended improvements. Other topics in the 2014 report include: - A detailed review of the results by higher- and lower-income shoppers. - Reasons for skipping the meat aisles in the primary store. - The use of various advertising vehicles and promotional preferences. - Insights into the preparation of meat alternatives. - Meal planning and the role of meat and poultry in pre-trip preparations. - Sustainable and locally-sourced meat and poultry.