The Power of Meat 2010 (PDF Download)

Description:

The Power of Meat explores shopper perceptions, attitudes and behaviors regarding meat and poultry. A quality meat department can be a great differentiator to stand out among the ever-growing competition. This study takes an in-depth look at meat consumption and purchasing patterns including channel, nutrition, consumption, marketing and sales techniques, stand-alone butcher shops, organic meats and the meat case versus the full-service counter. Continuing in 2010, the report addresses changes in buying behavior relative to the economy as well as the health and wellness movement. Also available in Print