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Electronic (digital download/no shipping)
Non-Member - $500.00
The third annual report combines the results of more than 1,700 consumer surveys with retail measurement and consumption data from Circana. Done in partnership with the American Frozen Food Institute, this report brings an understanding of consumers’ perceptions, attitudes and behaviors regarding frozen food to help the category optimize production, marketing, merchandising and branding decisions. This report finds that frozen foods maintain their relevance to grocery shoppers and offer a suite of valuable benefits that meet their mealtime needs.
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