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Electronic (digital download/no shipping)
Non-Member - $500.00
As a result of the COVID-19 pandemic, frozen food saw dramatic growth during 2020. Frozen foods growth was robust overall and across all categories. This second Power of Frozen report combines the results of more than 1,500 consumer surveys with retail measurement and consumption data from IRI. This report aims to bring an understanding of consumers perceptions, attitudes, and behaviors regarding frozen food to help the industry optimize production, marketing, merchandising and branding decisions.
|Page length:||53 pages|