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The Power of Frozen
American Frozen Food Institute and Food Marketing Institute
Format:
Digital
Member - $0.00
Non-Member - $500.00
Description:
Frozen food is in the midst of a strong comeback. In 2018, frozen foods growth outpaced total center store edibles as well as the fresh perimeter. This Power of Frozen report combines the results of more than 1,500 consumer surveys with retail measurement and consumption data from IRI and NPD. This inaugural report aims to bring an understanding of consumers perceptions, attitudes, and behaviors regarding frozen food to help the industry optimize production, marketing, merchandising and branding decisions.
Product Details:
| Product ID: | 3231 |
|---|---|
| Publication Year: | 2019 |
| Pages, Size, or Length: | 48 pages |
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