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The Grocery Shopping Habits of Gen Z and Millennials

FMI and USC Marshall School of Business

Electronic (digital download/no shipping)

Retailer/Wholesaler/Product Supplier Members - $0.00
Associate Members - $250.00
Non Member - $500.00


This report examines the online and in-store grocery shopping journey of Gen Z and millennials through their perceptions, behaviors and attitudes toward grocery shopping today and their expectations for the future.

Product Details:

Product ID: 1000114
Publication Year: 2020
Pages, Size, or Length: 41