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The Digitally Engaged Food Shopper: Developing Your Omnichannel Collaboration Model study represents the results the second year of a strategic alliance and multi-year initiative with FMI and Nielsen to uncover comprehensive insights on current and future digital shopping behaviors within the food retail marketplace. this year's research stresses the urgency of the situation for retailers and manufacturers. A collaborative approach to balancing physical and digital sales strategies is the key to unlocking omnichannel success.
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