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Shopping for Health is a survey of American grocery shoppers that has been conducted for over 20 years by Rodale, Inc. (publisher of health and wellness lifestyle brands Prevention, Men’s Health, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life) and the Food Marketing Institute (FMI). The main objectives of the study are to: Examine the various ways in which health & nutritional concerns affect food buying and eating decisions, and measure changes over time Gauge food shoppers’ awareness, interests & attitudes regarding food, health & nutrition Understand efforts to manage eating & diets Measure parents’ attitudes and activities regarding meals for children
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