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Shopper Engagement: Old Problem, New Solutions

Symphony Retail

Electronic (digital download/no shipping)

Member - $0.00
Non-member - $59.00


The omnichannel shopper –an evasive target that has proven far easier to define than to capture. Changing journeys. Multiple touchpoints. A constant barrage of content attempting to capture shorter attention spans, valuable time, and elusive wallets. And now in 2020, a dramatic, unexpected, and possibly permanent change to both buying behaviors and economic circumstances driven by COVID-19.

Product Details:

Product ID: 1000159
Publication Year: 2020
Pages, Size, or Length: 10