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The 2015 FMI WWA Deloitte Consulting Shopper-Centric Retailing Study focuses on the gaps between merchandising practices common in today's Consumer Package Goods (CPG) manufacturer-retail environment and the practices that can be applied for the industry to become more effectively shopper-focused. This study draws on the perspectives of a proprietary Shopper-Centric Retailing Survey, submitted to the CPG manufacturer and retail trade, which resulted in 68 responses (34 retail and 34 CPG manufacturer). It also draws on the collective client engagement experience among FMI, WWA, and Deloitte Consulting in addressing merchandising challenges in the food, drug, and mass-merchandising sectors.
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