The Power of Seafood 2020

Description:

The second annual Power of Seafood explores shoppers’ attitudes and behaviors regarding the $12.5 billion seafood category, which is growing at a faster pace than other fresh department and attracts affluent shoppers with above-average basket values. This report explores a range of issues from the value of having a seafood counter to the role of sustainability as well as potential approaches to increase seafood consumption and attract new seafood shoppers.