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Power of Private Brands: Part 1 From the Register 2018

Food Marketing Institute and IRI

Electronic (digital download/no shipping)

Member - $0.00
Non-Member - $50.00


This year’s From the Register report analyzes private brand performance and competitive challenges faced by supermarkets, and provides insights on how grocery can improve its private brand game. From the Register is the first of a four-part FMI series called The Power of Private Brands, which was launched in 2017. The other three reports, From the Consumer, From the Industry, and From the World , will be released over the coming months, and will advance the private brand narrative from the prior year.

Product Details:

Product ID: 3201
Publication Year: 2018
Pages, Size, or Length: 20 pages