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Power of Private Brands: Innovation that Drives Winning Private Brands (On-Demand Recording)
Format:
Streaming Video
FMI Members -
$0.00
Non-Members -
$0.00
Description:
This digital seminar discusses results from the 2023 Power of Private Brands: Innovation that Drives Winning Private Brands. Innovation in this sector is often thought of as developing new products or finding new ways to keep prices low. But innovation is crucial in many other aspects of the business as well, including brand development, marketing, logistics and supplier relationships. This seminar examines opportunities geared to three outcomes: driving consumer purchases, enhancing retailer/wholesaler strategies, and improving supply and assortment.
Product Details:
| Product ID: | 1000356 |
|---|---|
| Publication Year: | 2023 |
| Pages, Size, or Length: | 60 minutes |
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