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Power of Private Brands 2023: What's Ahead for Shoppers and Private Brands
FMI
Format:
Digital
Member - $0.00
Non-Member - $150.00
Description:
Shoppers are definitely more upbeat about private brands. The feedback indicates that accelerated private brand trial during the COVID-19 pandemic is having enduring positive impacts. However, it will be important for the food industry to drive further private brand trial, convert more shoppers to frequent private brand buyers, and understand changing shopper notions of value — all of which are explained further in this Power of Private Brands report.
Product Details:
| Product ID: | 1000364 |
|---|---|
| Publication Year: | 2023 |
| Pages, Size, or Length: | 34 pages |
Mega Menu
Industry Topics address your specific area of expertise with resources, reports, events and more.
Our Research covers consumer behavior and retail operation benchmarks so you can make informed business decisions.
Events and Education including online and in-person help you advance your food retail career.
Food Safety training, resources and guidance that help you create a company food safety culture.
Government Affairs work — federal and state — on the latest food industry policy, regulatory and legislative issues.
Get Involved. From industry awards to newsletters and committees, these resources help you take advantage of your membership.
Best practices, guidance documents, infographics, signage and more for the food industry on the COVID-19 pandemic.
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