Power of Private Brands: From the Consumer 2019

Description:

This report assesses consumers’ attitudes toward and purchasing habits around private brands, along with the “destination effect” of private brands on consumers' choice of retailers. Three years of FMI benchmarking consumers' private brands insights show that they continue to step up engagement with private brands as retailers successfully demonstrate innovation and value. Private Brands: From the Consumer is the third part of the The Power of Private Brands 2019 series.