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Power of Private Brands 2025: Consumer Trends

FMI

Format:
Digital

Member - $0.00

Non-Member - $150.00

Description:

This year’s The Power of Private Brands: Consumer Trends report takes a deeper look at shopper engagement on many levels, benefiting from additional consumer survey questions added. The research explores influences, decision-making, buying behaviors and usage in homes. The new aspects include preferences on private brand tiers and how shoppers are influenced by media— including social media. The report also compares key benchmark trends to the prior year.

Product Details:

Product ID: 2132053
Publication Year: 2025
Pages, Size, or Length: 55 pages