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Power of Private Brands 2022 : What Makes Private Brands Powerful to Shoppers


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The 2022 FMI Power of Private Brands report dives into consumer perspectives on private brands. While private brands raised their profiles with U.S. grocery shoppers during the pandemic, it is important to understand consumer perspectives in order to continue enhancing products and experiences.

Product Details:

Product ID: 1000232
Publication Year: 2022
Pages, Size, or Length: 34 pages