Power of Private Brands 2020 : New Thinking for the Pandemic Era and Beyond

Description:

The 2020 FMI Power of Private Brands report tells the story of how private brands have gained momentum — but it also points out these brands have encountered some challenges as the pandemic has progressed. The report emphasizes that senior executives — from those in the C-suite to private brand business leaders — will need to pursue a range of strategies to ensure their private brand businesses keep up the momentum.