The Power of Meat 2015

Description:

The Power of Meat 2015 is the tenth in an annual report series exploring consumer perceptions, attitudes and behaviors regarding fresh and processed meat and poultry. Every year, the study explores: - Meat/poultry consumption and purchasing patterns, including store formats shopped. - Nutrition, including labeling on fresh and processed meat. - Frequency of preparing certain types of meat. - Marketing and sales techniques. - Interest in organic and natural meats. - Packaging preferences and influences. - Perceptions and use of the meat case versus the full-service counter. - Recommended improvements. Other topics in the 2015 report include: - The impact of higher meat and poultry prices on the purchase. - Interest in and barriers to shopping for meat and poultry online. - Shopping for meat and poultry at farmers' markets. - The local movement and how it affects the meat department. - The interest in sustainable, non-GMO and value-added meat and poultry. - Measuring the impact of health and wellness on the meat and poultry purchase.