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: In Part 2 of our loyalty report series we now turn our attention to a new framework for thinking about loyalty and some practical steps that retailers can take to pursue next generation loyalty. The best competitive advantage a food retailer can have is a large and loyal customer base. To achieve this it is essential that retailer take a next generation approach to customer loyalty and view loyalty in 3D: Loyalty as a Strategy, Loyalty as an Outcome of Daily Decisions and Loyalty as a Program.