You can only gain access to certain items and special pricing if you have logged in. Login Now.

Next Generation Loyalty: Get It Right in Food Retail Part 2: Loyalty in 3D

Precima and Food Marketing Institute

Electronic (digital download/no shipping)

Member/Non-Member - $0.00


: In Part 2 of our loyalty report series we now turn our attention to a new framework for thinking about loyalty and some practical steps that retailers can take to pursue next generation loyalty. The best competitive advantage a food retailer can have is a large and loyal customer base. To achieve this it is essential that retailer take a next generation approach to customer loyalty and view loyalty in 3D: Loyalty as a Strategy, Loyalty as an Outcome of Daily Decisions and Loyalty as a Program.

Product Details:

Product ID: 3213
Publication Year: 2018
Pages, Size, or Length: 29