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Master Data Accuracy

Electronic (digital download/no shipping)

All Customers - $0.00


By 2022, 70 percent of shopping will be e-commerce—shoppers will expect a seamless omnichannel experience, where products are described and identified identically in-store, online, in mobile apps and with proximity-driven promotions delivered directly to their smartphones. This white paper by FMI and Nielsen addresses the digital shopper imperative of master data accuracy.

Product Details:

Product ID: 3236