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The shift to a majority minority in the U.S. population is taking place faster than anyone imagined. The marketplace implications of a diversity-rich demographic is a reality no food retailer – large or small – can afford to ignore. Envisioned by FMI’s Supplier Diversity Committee, this report provides statistical data, background information and examples of practical ways food retailers can leverage Supplier Diversity as a means of growing sales in multicultural markets, expand awareness of ethnic foods in non-multicultural markets and build brand equity. The report was sponsored by The Coca-Cola Company, Kellogg Company, Unilever and Campbell Soup Company.
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