Impacting Sales: A Holistic Approach to Supplier Diversity in the Food Retail Industry

Impacting Sales: A Holistic Approach to Supplier Diversity in the Food Retail Industry

FMI

Format:
Electronic (digital download/no shipping)

All Customers - $0.00

Description:

The shift to a majority minority in the U.S. population is taking place faster than anyone imagined. The marketplace implications of a diversity-rich demographic is a reality no food retailer – large or small – can afford to ignore. Envisioned by FMI’s Supplier Diversity Committee, this report provides statistical data, background information and examples of practical ways food retailers can leverage Supplier Diversity as a means of growing sales in multicultural markets, expand awareness of ethnic foods in non-multicultural markets and build brand equity. The report was sponsored by The Coca-Cola Company, Kellogg Company, Unilever and Campbell Soup Company.

Product Details:

Product ID: 3115
Publication Year: 2013