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In the U.S., healthy benefits programs are a large, fast-growing market. “Healthy benefits” refers to dollars made available to consumers to spend on health and well-being through public and private funding. As consumer awareness and appreciation of these programs grows, insurers and employers are expanding their offerings – meaning retailers increasingly need to be prepared to accept healthy benefits cards. In How Accepting Healthy Benefits Support Customer Wellbeing, co-authored by Oliver Wyman and FMI, we explore the financial landscape of healthy benefits programs, how these programs work, and opportunities and challenges retailers may face in establishing systems to accept healthy benefit card payments.
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