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From Joint Business Planning to Joint Value Creation: A Practitioner-Led Perspective on the Next Evolution of Retail–CPG Collaboration
FMI
Format:
Digital
Members - $0.00
NonMembers - $100.00
Description:
Most trading partners spend about 10% of their joint business planning time on shopper insights. Jointly produced by FMI and Think Blue, The From Joint Business Planning to Joint Value Creation; A Practitioner-Led Perspective on the Next Evolution of Retail–CPG Collaboration is based on interviews with FMI member retailers, wholesalers and consumer packaged goods companies; it makes the case for changing this approach, with a framework for starting every planning conversation with the shopper. Developed based on 75 executive interviews with FMI member retailers, wholesalers and CPG companies.
Product Details:
| Product ID: | 2132142 |
|---|---|
| Publication Year: | 2026 |
| Pages, Size, or Length: | 20 pages |
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