A FreshForward Conversation: Driving Health and Well-Being Opportunities in Fresh Foods (On-Demand Recording)

Description:

Seminar Description:
Fresh departments have opportunities to meet consumers’ increased demands for health and well-being solutions. Those needs advanced during the pandemic and the new perspectives are expected to endure. Fresh foods is in the sweet spot as retailers experiment with new strategies.

Seminar Objectives:
This FreshForward Conversations episode covers this topic by addressing the following points:

How supermarkets and fresh departments can embrace Food as Medicine programs that leverage the expertise of retail dietitians.
How retailers can inspire consumers to keep returning for new meal ideas grounded in fresh foods and health and well-being strategies.
Key ways that fresh departments can provide touchpoints across platforms for innovative nutrition programming and education.
How collaboration across store departments, testing and evaluation can accelerate health and well-being programs in food retail.