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The Evolution of Retail Media: Decoding What Works—and What Doesn’t
FMI, NielsenIQ, Think Blue
Format:
Digital
Free - $0.00
Description:
Retail media is not merely a channel; it is an evolution deeply rooted in the history of commerce. Since the early days of retail, strategies such as shelf placements, in-store promotions, and circular ads have aimed to influence consumer purchase decisions. Today, retail media encompasses advertising and marketing solutions within a retailer’s ecosystem, both online and offline, to create seamless shopping experiences. This report is part of a partnership with FMI, NielsenIQ, and Think Blue to examine the current state of retail media, providing an analysis of what is working, what isn’t, and what the future holds.
Product Details:
| Product ID: | 1000467 |
|---|---|
| Publication Year: | 2025 |
| Pages, Size, or Length: | 16 pages |
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