Digital Engagement Transforms Grocery Shopping (On-Demand Recording)

Description:

Grocery shopping is no longer a choice between store and screen — it is a seamless blend of both. Success now hinges on how well retailers integrate ecommerce and physical stores into a single, frictionless experience.

Whether tapping an app, browsing online or walking store aisles, consumers are stitching together hybrid journeys that demand flexibility and convenience at every turn. This webinar discusses highlights from FMI and NIQ's latest analysis of trends across key motivators among shoppers and the emerging impacts of social commerce and artificial intelligence (AI).