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Delivering Health and Wellness with Private Brands

Food Marketing Institute

Format:
Electronic (digital download/no shipping)

Members/Non-members - $0.00

Description:

This report discusses how to strategically position one’s own brands for success in context with the rising opportunities in health and well-being. The discussion in Delivering Health and Wellness with Private Brands reviews consumer health and wellness trends; brand positioning; relevant messaging and marketing; the regulatory landscape; and suggestions on how to compete for the future.

Product Details:

Product ID: 3224
Publication Year: 2018
Page length: 58