Decoding Gen Z's Grocery Shopping Behaviors | June 22, 2026 (On-Demand Recording)

Description:

For more than 50 years, FMI’s U.S. Grocery Shopper Trends research has tracked shopper’s grocery shopping habits and behaviors. The 2026 report takes a deep dive into understanding shoppers’ expectations for the evolving physical grocery store and puts a spotlight on Gen Z and Millennial Shoppers. This webinar dives deeper to get a better understanding of the why behind the grocery shopping behaviors of these important cohorts of younger shoppers using Pogo’s AI-powered consumer research platform to get real-time shopper feedback.